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"That's a transformational property," Uva boasted. "It really is a big opportunity for us to have a promotional platform that we've never had before." The Hispanic Group helped NBCUniversal secure nearly billion in Upfront sales.
Uva does not break out his group's take, but he noted the scatter market has been strong in both the second and third quarters.
In July, Telemundo was only behind Univision by 238,000 viewers in prime time.
In July of 2014, that gap was more than 700,000 and was between 1.3 million to 1.6 million in 2013.
"We've got momentum," Joe Uva, chairman, Hispanic Enterprises and Content, NBCUniversal told Adweek.
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Ours have increased." A lot of the recent growth comes from a long-term deal with FIFA, which included this summer's Women's World Cup.
After airing on Univision since 1978, the matches moved to Telemundo and sister cable network NBC Universo for the first time.
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